The ask: Launch lululemon’s spring golf and tennis collections while highlighting fresh ambassadors.
My role: Concept, Copy
The ask: Connect fans with the NHL’s young stars.
My role: Concept, Copy
The ask: Get people ready to book vacations with Accor Live Limitless again.
My role: Creative Direction, Copy
The ask: Introduce 5 Gum to gamers in an authentic, memorable way.
My role: Creative Direction, Concept
The ask: Help Highdvide continue the momentum of their Next Golden Era campaign.
My role: Concept, Copy
The ask: Recruit new users to the plant-based category.
My role: Concept, Copy, Creative Direction
The ask: Help Rethink and Destination Canada convince New Yorkers and Angelinos that Canada’s Northern Lights have some star power of their own.
My role: Copywriter
The ask: Help the team at Highdive build excitement around the NHL’s young stars.
My role: Concept, Copy
The ask: Canada’s oldest retailer wanted to help Canadians appreciate what the past year has given us, instead of what it has taken away.
My role: Creative Direction, Concept, Copy
The ask: Showcase A&W's new Root Beer formula.
My role: Concept
The ask: Link Affirm with smarter holiday purchases.
My role: Creative Director
The ask: Challenge the unquestioned acceptance of misogynistic and hyper-sexualized culture.
My role: Concept, Copy
The ask: Encourage young hockey players to create the change they’d like to see in the hockey world.
My role: Creative Direction
The ask: Let Canadians know that Reese’s Pieces Peanut delivers more peanut flavour than its main competitor.
My role: Concept, Copy
The ask: Make AMEX the official card of 2K lovers.
My role: Copy
The ask: Create a made in Canada platform for International Delight.
My role: Creative Direction, Concept, Copy
The ask: Engage a younger audience on the platforms they love most (Instagram, Facebook and Snapchat).
My role: Concept, Copy
The Ask: Don't screw up the amazing "Now You Know" campaign for Science World.
My Role: Concept, Copy
The Ask: Remind parents and kids that flavoured tobacco is no less dangerous.
My Role: Concept, Copy
Read about this campaign here.
The Ask: Remind people of how simple it is to create a little victory for children with special needs.
My Role: Concept, Copy
The Ask: Stop viewers from skipping our ads on YouTube.
My Role: Concept, Copy
The Ask: Position Coast Capital Savings as a solution for money stress.
My Role: Concept, Copy
The ask: Link Sport Chek's back-to-school offering to what they're traditionally known for.
My role: Concept, Copy
The Ask: Challenge people to read Canada's premiere long-form magazine.
My Role: Concept, Copy
